We all know the benefits of content and why it needs to form part of the overall digital strategy, but why should we choose a content hub over a typical blog? Is it?
If you publish a lot of really great content on a particular topic, you are naturally starting to position yourself as a thinking leader in your area. Storing Cork E-Bikes Zone in one particular area, such as a hub, rather than a blog, gives users (and Google) easy access to all relevant content, further emphasizing their expertise.
Increase traffic
All of this content provides an opportunity to rank keywords specific to a particular subject on the content hub.
The more optimized and attractive your content is, the higher your rank on search engine results pages and the better your organic traffic will be. You can increase your leads by adding relevant CTAs to encourage guide downloads and webinar registration.
Increase engagement
Effective content can encourage people to read, share, and comment on content, helping to increase engagement with customers and potential customers. Take it one step further and drive engagement through user-generated content.
Start monitoring content hub engagement metrics in analytics to see if your bounce rate drops and your onsite time increases over time.