Stories faster than static images ever could. It's more emotional. It allows you to communicate in seconds what would have taken paragraphs to describe in writing. So it's no surprise that many email marketers are interested in including video in their emails, only to learn that most email clients don't offer support for videos. But while real videos aren't supported by most customers, that doesn't mean you have to say goodbye to the idea of adding video-like interactions to your campaigns. Input: false empty o! The fake video mimics video-like movement with an interaction that makes your subscribers feel like they're playing the video in their inbox.
There are a number of fake video techniques. The most popular was created by fellow kristian robinson who presented his approach of using css animation to company mailing list cycle through a sprite sheet of individual video frames at litmus live london in 2018. You should check out his talk here below or tune in to email design podcast #71 where we covered kristian's technique. In this article, we will explain the technique we use here at litmus. It's based on animated gifs and has a big advantage: it also works in gmail! Example of fake video why use fake video? Although video to email is a popular topic, it only works in apple mail and ios mail, the only email clients with full html5 video support. By using fake video technique, you can imitate real videos in your email with the support
Of many other email clients. The fake video technique is supported by: gmail gmail app apple mail ios couriers for iphone and ipad samsung mail outlook for mac that's over 64% of the overall market share of email clients supporting this technique. So if you're looking to add video-like movement to your campaigns, using the fake video technique means your video content can be seen by more subscribers than you could reach using html5 video. . How to create a fake video: use overlays to mimic live videoto use this fake video technique in your next email campaign, you'll need two images of the same size: a static cover and an animated gif, layered. The static cover image in this example, our static cover image is named cover-play.Jpg . T