This article would like to discuss with you a very classic analytical model in the retail industry - the "people and goods yard" model. First, we review the evolution of the business model of the retail industry, and then interpret the underlying logic of the evolution of the retail business model from the four stages of development of Chinese society in the past 100 years. 1. Looking at the retail model changes from the sky-high gambling game At the "CCTV China Economic Person of the Year" award ceremony in 2012, Mr. Xiaozhuo was in high spirits, boasting that Haikou and Mr.
Ma, who had no concept of money, played a sky-high bet. Mr. Wang said: "In 10 years, if e-commerce accounts for 50% of China's retail market share, I will give him 100 million, and if it doesn't, he will give me 100 million." This sky-high gambling game, which looks like a gambling game on the surface, is actually a battle between the traditional retail economy and the online e-commerce model. Just when everyone is still immersed in the sky-high betting game online or offline, Jack job title email list Ma first proposed the concept of "new retail" at the Alibaba Yunqi Conference in October 2016 , and pointed out: the future retail is not thinking about learning how to sell things , but learn how to serve your customers well. Shortly after Jack Ma proposed the concept of "new retail", Zhang Yong, CEO of Alibaba Group, made an interpretation of it.
Zhang Yong believes that the core of whether new retail is successful or not is whether our reconstruction around these "people, goods, and market" business elements can be effective and whether it can really bring efficiency. Subsequently, Ali also announced an organizational upgrade. In the future, the top-level design will be comprehensively carried out from the three aspects of "people, goods, and fields". The concept of "people, goods, and fields" has also quickly spread to the entire industry. I don’t know if you have ever thought about it. From traditional retail to online e-commerce to new retail, why does the ancient retail industry experience changes in business models again and again? 2. This is an era of rising consumer sovereignty The driving force of human consumption in different periods of social development is obviously different, which determines the change of the dominant consumption pattern due to the mutual influence of supply and demand. With the different levels of development of social productive forces, the consumption structure is also different.